Retail & Consumer Goods
Writer for for retail & consumer

Win shelves. Move faster. Stay ahead.

WRITER transforms retail and consumer execution to scale work, stay ahead of market shifts, and win the digital shelf.

Retail & Consumer Goods

World-class retail and consumer brands trust WRITER

We don’t want to be launching two weeks after our competitors. WRITER comes in beautifully in terms of helping us to not only generate product detail pages, but also ensuring that we have the tone of voice right, the brand guidelines so that they’re on point, but also the right volume of images and the right resolution.

Bradley Lane
Bradley Lane
Head of Product for New Markets
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SPOTLIGHTS

Measurable impact from brand campaigns to customer acquisition

How retail and consumer goods brands win the digital shelf with catalog-scale content from WRITER

How retail and consumer goods brands win the digital shelf with catalog-scale content from WRITER

How enterprise marketing teams scale on-brand campaigns without scaling review queues with WRITER

How enterprise marketing teams scale on-brand campaigns without scaling review queues with WRITER

How sales teams turn research, outreach, and RFPs into delegated work with WRITER

How sales teams turn research, outreach, and RFPs into delegated work with WRITER

How support teams scale consistent, on-brand customer help worldwide with WRITER

How support teams scale consistent, on-brand customer help worldwide with WRITER

AI agents icon
AI AGENTS

Drive growth from creative brief to market activation

Empower marketing and commerce teams with agents that surface consumer insights, generate brand-compliant content, and launch campaigns that convert.

Digital shelf content & optimization

Scale high-converting PDP content across all retailers to grow revenue.

Retailer-ready content creation

Generate high-converting PDP copy, bullets, and product descriptions optimized for each retailer’s requirements.

Continuous SEO/AEO/GEO optimization

Surface keyword shifts, LLM query trends, and search ranking changes and recommend PDP updates.

Automated brand and compliance

Automatically verify retailer specs, legal claims, and required fields for all platforms.

Daily digital shelf intelligence

Send personalized briefings with PDP performance trends, search rank changes, competitor moves, and priority action items.

Digital shelf content
Digital shelf content
Digital shelf content
Digital shelf content

GEO/SEO analysis & content

Stay visible in AI search. Automate tasks, create on-brand content, and adapt your playbook as AI requirements change.

Natural language query generation

Analyze web and product content against SEMrush data to suggest AI queries.

Scheduled visibility monitoring

Schedule weekly reports of mentions, citations, and sentiment across ChatGPT, Claude, Perplexity, etc.

Gap and opportunity analysis

Synthesize visibility data and generate dynamic dashboards with recommended actions.

AI-optimized content creation

Generate on-brand, compliant web and product content with schema markup optimized for LLMs.

GEO/SEO analysis
GEO/SEO analysis
GEO/SEO analysis
GEO/SEO analysis

Personalized campaigns at scale

Drive conversion with campaigns across every micro-segment.

Campaign research and planning

Analyze audience and performance data from your data warehouse to generate strategic briefs, channel tactics, and persona-specific creative concepts.

Multi-channel personalized content creation

Generate persona-based emails, SMS variants, push notifications, and lifecycle messaging automatically

Synthetic audience testing at speed

Test messaging, predict sentiment and resonance, and score variants—all before spending on media.

Translation and localization

Build in brand, legal, and regulatory compliance, instead of waiting on post-production reviews.

Personalized campaigns
Personalized campaigns
Personalized campaigns
Personalized campaigns

Automated brand & compliance reviews

Build brand, legal, and regulatory compliance into content workflows. Compress or eliminate entire review cycles.

Load brand guidelines once

Raise the quality bar across the team by applying brand guidelines, custom voices, and approved messaging to all outputs.

Automatic enforcement and validation

Apply voice, tone, and rules by default in AI outputs. Flag human-generated issues directly in workflows.

AI-guided self-serve reviews

Reduce time spent on manual brand reviews by empowering users to run self-serve compliance checks.

Brand and compliance reviews
Brand and compliance reviews
Brand and compliance reviews

Why teams choose WRITER

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Enterprise-grade security

SOC 2, HIPAA, and GDPR-ready controls with no training on your data, so security teams can approve deployment with confidence.

Knowledge icon

Your company's knowledge

A built-in Knowledge Graph grounds every agent in your approved content, terminology, and voice.

Observability icon

Full observability for IT

Monitor, audit, and supervise every agent action from one console, with the governance controls enterprises expect.

Scale icon

Proven at Fortune 500 scale

Hundreds of leading enterprises run production agent workflows on WRITER, from global banks to health plans.

Reimagine work with AI agents for retail & consumer brands

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